Engagement activities for the project delivery stage usually focus on informing communities and stakeholders about construction activities and impacts. Discussions often include ways to reduce the impacts of construction activity.
Key engagement activities include:
Review and update the following:
- The engagement strategy and program of engagement activities
- Key stakeholders, potential issues/opportunities and levels of engagement
- The stakeholder database
- Key messages
- Accessing private property
- Communication site induction
- Risk assessment
- Evaluation, monitoring and reporting.
For more information talk to your Corporate Communication Manager or the Program Communications Managers.
Delivery engagement strategy
Your engagement strategy for the delivery stage focuses on construction activities and impacts.
Your engagement strategy will include:
- An overarching communication approach to the proposed project
- An outline of the project (including benefits, key activities)
- The project area profile
- Stakeholder and issues identification
- Proposed management of issues
- An overview of the communication tools
- Construction program – key dates and activities
- How you will adhere to the Conditions of Approval and other requirements
- How you will leave the area better than you found it
- Action plan and timeline that outline key construction milestones and accompanying communication activities
- Evaluation, monitoring and reporting.
This is also the project stage where we engage in community activities. Working with local schools, community open days, community fairs, thank you events and the like are great opportunities for communities and stakeholders to get a better understanding of what we do.
A community and stakeholder engagement plan template is included in the toolbox.
Stakeholder and issues analysis
When preparing an engagement strategy, you will need to identify communities and stakeholders who have some interest in your project.
Our stakeholders include any group or individual who might have an interest and/or be impacted by our projects and initiatives. This includes people and groups:
- Who are impacted by possible construction or operational activities
- With an interest in policy or operational decisions
- With an interest in infrastructure development proposals.
When you are identifying key stakeholders, think about their potential issues and concerns and how you would manage them. You should also think about levels of engagement and communication approaches for each stakeholder group. Refer to the stakeholder analysis and issues check list for more information.
While the specific communities and stakeholders will vary from project to project, some stakeholder groups will have an interest in all or most of our projects. They are summarised in the typical Roads and Maritime stakeholder groups.
All stakeholders should be included in your contact management system or database. This database should be set up to record and report on details of community and stakeholder engagement activities for all project stages. Check out the stakeholder database how to guide for more information.
Key milestones and opportunities
We are always looking for opportunities to promote the good things we do. Milestones are often opportunities for celebration and/or media coverage.
Some good tools to help you with this include:
Think about what message you want to deliver.
We use key messages on all communication materials. Key messages help focus attention on the most important information about a project.
Think about what messages you want to deliver and what issues you may encounter. Think about the best way to communicate those messages and manage those issues.
At a minimum, key messages usually cover:
- Project features/work description
- Benefits to motorists and community
- Work details where applicable including timing, impacts and mitigation activities
- Our commitment to working with the community and stakeholders
- Project funding
- Project contact details.
Key messages will need to be reviewed and updated as a project progresses.
View the key messages check list.
Issues that inconvenience the community and/or attract media attention should be highlighted and managed early.
Communities are usually sensitive about issues such as:
- Vegetation and tree removal
- Air and water quality
- Visual impact.