Engagement at the project development stage is focused on the concept design and environmental assessment.
Key engagement activities during the development stage include:
Review and update the following:
- The engagement strategy and program of engagement activities
- Key stakeholders, potential issues/opportunities and levels of engagement
- The stakeholder database
- Key messages
- Public exhibition of designs, route options or environmental impact assessments and associated communication activities (advertisements, community update newsletters, letters, media releases, summary reports, value management workshops)
- Accessing private property (for investigations and design)
- Communication site induction
- To identify risks/issues and find ways to reduce or avoid them.
For more information talk to your Corporate Communication Manager or the Program Communications Managers.
Development engagement strategy
Your engagement strategy for the development stage is usually focused on the communication activities related to the public exhibition of the concept design and environmental assessment; as well as any issues/concerns/feedback.
Your engagement strategy for the development stage will include:
- An overarching communication approach to the proposed project
- An outline of the project (including benefits, key activities)
- The project area profile
- Stakeholder and issues identification
- Proposed management of issues
- An overview of the communication tools
- An action plan and timeline that outlines key project milestones and accompanying communication activities
- Evaluation, monitoring and reporting.
Consider using social and interactive tools as well as the more traditional engagement tools.
On smaller projects you might simply expand the original engagement strategy.
A community and stakeholder engagement plan template is included in the toolbox.
Stakeholder and issues analysis
When preparing an engagement strategy, you will need to identify communities and stakeholders who have some interest in your project.
Our stakeholders include any group or individual who might have an interest and/or be impacted by our projects and initiatives. This includes people and groups:
- Who are impacted by possible construction or operational activities
- With an interest in policy or operational decisions
- With an interest in infrastructure development proposals.
When you are identifying key stakeholders, think about their potential issues and concerns and how you would manage them. You should also think about levels of engagement and communication approaches for each stakeholder group. Refer to the stakeholder analysis and issues check list for more information.
While the specific communities and stakeholders will vary from project to project, some stakeholder groups will have an interest in all or most of our projects. They are summarised in the typical Roads and Maritime stakeholder groups.
All stakeholders should be included in your contact management system or database. This database should be set up to record and report on details of community and stakeholder engagement activities for all project stages. Check out the stakeholder database how to guide for more information.
Think about what message you want to deliver.
We use key messages on all communication materials. Key messages help focus attention on the most important information about a project.
Think about what messages you want to deliver and what issues you may encounter. Think about the best way to communicate those messages and manage those issues.
At a minimum, key messages usually cover:
- Project features/work description
- Benefits to motorists and community
- Work details where applicable including timing, impacts and mitigation activities
- Our commitment to working with the community and stakeholders
- Project funding
- Project contact details.
Key messages will need to be reviewed and updated as a project progresses.
View the key messages check list.
Issues that inconvenience the community and/or attract media attention should be highlighted and managed early.
Communities are usually sensitive about issues such as:
- Vegetation and tree removal
- Air and water quality
- Visual impact.