Bypassed towns signage trial
The bypassed towns signage is a NSW Government initiative which aims to encourage travellers to stop and visit bypassed towns in rural and regional NSW. The signs are a first for NSW and will feature colour images which best depict the features of the bypassed towns.
The purpose of the trial is to ascertain if bypassed town visitation can be maintained through innovative and purpose designed signage.
Roads and Maritime Services in consultation with Destination NSW has chosen Berry off the Princes Highway, Holbrook off the Hume Highway and Macksville off the new Pacific Highway to be involved in the pilot program.
The program involves installing new signs on the Princes, Hume and Pacific highways to alert drivers to the three bypassed towns and encourage them to stop and support the community.
These three locations have been chosen as they represent towns that have been bypassed for some time (Holbrook), bypassed in the last six months (Berry), or recently been bypassed (Macksville).
Signage is one way Roads and Maritime Services can improve visitation to local towns and will continue to work with other stakeholders to promote rural and regional towns bypassed due to road safety improvement work.
Bypassed towns signs for Macksville were installed to coincide with the opening of the Macksville bypass to traffic.
The signs for Berry were installed in early 2018 and Holbrook will be installed before Easter.
The trial will continue through until mid-2018 where Roads and Maritime and Destination NSW will evaluate the effectiveness of the bypassed towns signs.
If the trial signs are shown to be successful, we will consider rolling the initiative out more widely across the state.