Bypassed towns signage trial

The bypassed towns signage is a NSW Government initiative which aims to encourage travellers to stop and visit bypassed towns in rural and regional NSW. The signs are a first for NSW and will feature colour images which best depict the features of the bypassed towns.

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An example of the new bypassed town signage, showing the sign for Macksville.

The purpose of the trial is to ascertain if bypassed town visitation can be maintained through innovative and purpose designed signage.

Roads and Maritime Services in consultation with Destination NSW has chosen Berry off the Princes Highway, Holbrook off the Hume Highway and Macksville off the new Pacific Highway to be involved in the pilot program.

The program involves installing new signs on the Princes, Hume and Pacific highways to alert drivers to the three bypassed towns and encourage them to stop and support the community.

These three locations have been chosen as they represent towns that have been bypassed for some time (Holbrook), bypassed in the last six months (Berry), or are about to be bypassed (Macksville).

Signage is one way Roads and Maritime Services can improve visitation to local towns and will continue to work with other stakeholders to promote rural and regional towns bypassed due to road safety improvement work.

Bypassed towns signs for Macksville were installed to coincide with the opening of the Macksville bypass to traffic.

The images for the signs for Berry and Holbrook are currently being finalised and will be installed early in the New Year.

The trial will continue through until mid-2018 where Roads and Maritime and Destination NSW will evaluate the effectiveness of the bypassed towns signs.

If the trial signs are shown to be successful, we will consider rolling the initiative out more widely across the state.

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